More details about the overall campaign strategy and conception can be found here.
I designed this landing page for Blackbaud’s master brand campaign landing page together with a back-end developer. We wanted something that felt clean, open, and picked up elements the echoed the master brand’s design throughout the pages. The header was a collaborative effort as well with our video producer to actually use wave footage to bring it to life. The video page (Meet the Tide-Turners) is unique in that I designed the videos to be ghosted when not in play, and then come forward of the description when in play, and then fall behind the descriptions when paused.