Blackbaud Cares is a volunteer initiative that drives home one of Blackbaud’s core company values: “We give back.” Their employees have a strong desire to do good in the world, and they do it through a variety of activities, from tutoring and gardening to homebuilding and caring for animals. This project is an annual opportunity for them to show off how proud they are of our community and all the work they do to make it better.
This year’s theme featured Blackbaud’s take on the “Good Vibes Only” mantra: Social Good Vibes Only. I created custom, hand-drawn type for this design, highlighting the authentic feel that is a big part of Blackbaud’s brand identity. Pairing that type with Blackbaud’s own custom, sans-serif font (Blackbaud Sans) allowed us to achieve a tech-y vibe as well. Finally, I added hand-drawn linear elements that echoed the concurrent Masterbrand campaign and injected some energy.
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